Have you ever spent a bunch of time constructing the ‘perfect’ email, only for it to end up in the dark abyss of your recipients’ spam box? Well I have, and I want to save you from the same headache. Spam filters look for some key elements to determine whether your email will be considered spam or not.
Here are 4 tips to keep your emails out of the spam folder:
- Don’t use ‘spammy’ words. Whether in the subject line or body of your email, resist the urge to use any of the following words, phrases, or overuse of punctuation. They will surely throw a red flag and fast-track your email right to spam.
- Sign Up Now
- Try It Free
- Limited Time
- Don’t send one big image. If you are constructing an email that contains all of the text and content within an image, that is a surefire way to get blocked. Not to mention, if your demographic isn’t very email savvy, they might not realize they need to download the images in order to read your email, therefore, ending up in the trash.
- Don’t use info@, support@, contact@, etc. Be more specific and unique with your email address. Rather than using contact@…. Someone could use ashley@ or raceteam@…..
- Don’t use a generic gmail, yahoo, aol or Hotmail account. For best results, be sure to send/receive from an email address belonging to your organization’s domain name. For instance, rather than using email@example.com, I use Ashley@webconnex.com. Having the domain name in the email address brings credibility to the receiver and to the spam filters.
There are countless ways to beat the spam filters, but the 4 items listed above are a great place to start. Are there other tips you have found that keep your emails out of the spam folder? If so, comment below. We’d love to learn from you.